Eleni & Chris: Growth & Commerce
Full-service media buying and Shopify Plus management for a fast-growing haircare brand.
The engagement
Eleni & Chris is a Norwegian haircare brand that was in a growth phase. I handled the performance marketing and the technical side of the store, so I worked on both ends of the funnel: ad creative and campaign structure on one side, checkout and conversion on the other.
What I did
On media buying I ran Meta, Google and TikTok campaigns and scaled budgets from roughly NOK 5,000 to 200,000 per month, with ROAS tracked and documented the whole way. I rebuilt attribution with a GTM and server-side setup so purchase data survived the iOS privacy changes. And on Shopify Plus I took care of theme maintenance, the app stack, checkout tweaks and ongoing conversion rate work.
Outcome
A repeatable way to acquire customers: paid growth you can predict, backed by data you can trust, on a store built to convert what the ads bring in.
More from the lab
- 05 FEB 2021 [Client] Bearproof: ~60% Revenue Growth CaseA web store redesign, a dedicated sales page on salg.bearproof.no, and Facebook Ads for the Bearproof Precision launch. NOK 15k in ad spend against about NOK 500k in September revenue.→
- 01 SEPT 2020 [Client] Bearproof Precision: Sales Landing PageA long-form sales page for a single product on salg.bearproof.no, built to turn Facebook traffic into orders in the Bearproof web store.→
- 01 FEB 2023 [Client] Vokehair: WordPress Commerce BuildA custom WordPress site with a full product catalogue and a design that fits the brand.→
Stuck on a hard technical problem? Maybe I can help.
I take on the occasional advisory job, custom software architecture and research collaboration. There's no sales funnel. You write to me and I answer.