Unfiltered ideas.
Data & code.
This is where I write down what I'm building, what I've learned and what I'm curious about. Client work, side projects, half-formed ideas. Some of it worked, some of it didn't, and I try to say which.
From the archive
All entries →- 30 SEPT 2026 [ESSAY] Life is will to power This week a TikTok of Plato and Nietzsche face to face put words to how I think. Plato looked for truths that never change. Nietzsche said life is will to power: the drive to grow and overcome yourself. →
- 29 SEPT 2026 [ESSAY] What a bike maker's data knew Three problems at one bicycle maker, solved with data. Where it misses its targets, which bikes break and whether it pays to check them, and a former employee who left in 2013 but was still logging in every day in 2022. →
- 29 SEPT 2026 [ESSAY] What really decides how much CO2 a car emits? I looked at 7,385 cars to find out what best predicts a car's CO2 emissions. The answer turned out to be simple, but a pattern hiding in my very first chart took me a while to understand. →
In the lab
Full index →- 05 FEB 2021 ARCHIVED Bearproof: ~60% Revenue Growth Case A web store redesign, a dedicated sales page on salg.bearproof.no, and Facebook Ads for the Bearproof Precision launch. NOK 15k in ad spend against about NOK 500k in September revenue. →
- 01 SEPT 2020 ARCHIVED Bearproof Precision: Sales Landing Page A long-form sales page for a single product on salg.bearproof.no, built to turn Facebook traffic into orders in the Bearproof web store. →
- 07 OCT 2026 ACTIVE GammaSkins: P2P Skin Marketplace A Norwegian peer-to-peer marketplace for CS2 skins, with chat, signed purchase agreements, ID verification and a quick-sell channel. →
- 07 OCT 2026 ACTIVE Peep AS: pip.travel A marketplace for local experiences in Norway. I've taken over Peep AS and am building it as a new company with new partners. →
- 06 OCT 2026 ACTIVE IO Saga: Holding Company My holding company in Misvær. It owns shares in Peep AS and Gecko Capital AS, and its website is a single static page. →
- 10 AUG 2026 ACTIVE Market Price Pipeline Automated ingestion of Buff163 market data into PostgreSQL. It's the pricing backbone behind every skin platform I run. →
Stuck on a hard technical problem? Maybe I can help.
I take on the occasional advisory job, custom software architecture and research collaboration. There's no sales funnel. You write to me and I answer.